Specialists at Ruma Hair in Southport, Merseyside, posted a video on TikTok showing a 39-year-old man – identified as Graham – having a custom-made hair system glued on to a bald patch on his head
A video showing a hair loss treatment “knocking a decade off” a balding man’s age has gone viral – with viewers torn over the success of the procedure.
The 39-year-old man identified only as Graham appeared in a TikTok video posted by @novocabelohai on Monday.
The clip shows Graham – who suffers with thinning and greying hair – being fitted with a custom hair system at Ruma Hair in Southport, Merseyside.
The procedure involved matching his natural hair shade, applying adhesive, patching on the hairpiece and then snipping it to style.
The on-screen caption reads: “He [Graham] wanted to know if a hair system would knock some years off.”
“First we colour matched his hair and applied the poly skin base with a glue adhesive then started to snip his new hair into a style,” it added.
“Graham wanted a low maintenance style he could manage easily.
“I wonder how many years we will take off?”
The clip has already been viewed over 20,000 times, with TikTokers divided over the results.
Some say the treatment knocked off a decade, while others reckon Graham should embrace his baldness.
One user wrote: “I mean he looked 49 before I’d say 39 now but it’s amazing what hair does. Crazy transformation!”
A second viewer said: “Tidying up his beard probably made the biggest difference.”
Someone else commented: “Why have people started calling wigs a hair system?
“It’s knocked a few years off but there’s no shame in being bald either. Do whatever works for you.”
In a previous video, Novo Cabelo said bald men should not pay over £500 for Graham’s treatment.
A hair system is a hairpiece constructed from synthetic or high-quality human hair to cover a bald area.
It’s touted as the ideal non-surgical hair loss fix.
Baldness is a “normal part” of ageing, the NHS says, adding that male and female pattern baldness is usually passed on by genetics.
This comes after research found that only a third of people dating someone with hair loss wanted their partner to do something about it – with the vast majority happy with how their partners looked.